Who We Are

Swedish based RIDE981, was established by fellow riders with the purpose of designing quality mountain bike clothing for men and women. We understand
the importance of functionality and durability as well as looking good when you're tearing up the bikepark or the trails. The RIDE981 product line was launched with the 981 downhill jersey for men and women and also the 981 hoodie. All our clothing is designed and tested by us to assure that it is up to the task. Our name "RIDE981" comes from our favorite force, gravity! More precisely acceleration due to gravity, which is 9.81ms/2

Our History

2016 -

Early in 2016 work started on RIDE981, with a goal to create quality low cost downhill and mountan bike clothing. This work started with product and customer research, product sampling, design work and finding a supplier able to provide the quality level we demanded. In late 2016 jersey and hoodie samples were supplied by a selection of manufacturers and the best quality products were then tested to destruction to find any weaknesses.


2017 -

2017 Started with more product testing and final size samples being delivered from the chosen manufacturer. The website was development was complete and launched. The 981 Jersey and hoodie stock arrived early in 2017 and went on sale in February. As the year progresses more product design work has been started and samples for our new T shirt range are due to arrive shortly.


Product development and continual growth of the brand is a key focus, new products and current products are constantly tested and feedback is used to improve the clothing and create new product ranges that fit customer requirements. RIDE981 uses the following methods to help with this process:

  • Stress testing of clothing
  • Feedback from sponsored riders
  • Feedback from brand ambassador riders
  • RIDE981's own testing and analysis
  • Current market trends